Tuesday, May 12, 2009

Prep Work - Part 1: Pre-Press at the Print Shop

Prep work consists of various steps in a printer's prepress department. There are thousands of different topics on prepress so in the interest of your valuable time I will focus on merely one: alteration charges.

Many of you have been hit with excessive alteration charges at some juncture in your printing lives. Often times you don't know about it until you receive the invoice. That is why it is extremely critical that you keep these things in mind:
  • Do you anticipate there could be any changes after the first proof is created? If so please ask your rep to notify you of the alteration charges before hand.
  • Simple does not always equal cheap. Whether you are making a small type correction, replacing photos or altering your layout, in most cases the printer will still need to start from scratch on that entire page and go through the process of putting your file in a printable format again.

Any prepress activity after the first proof and before final approval usually has some type of additional charge to it. Simply put, ask your rep "What will this cost?" and you can avoid an expensive surprise.

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