Monday, March 15, 2010

Eat Your Mail

I was reading Deliver Magazine recently and noticed a feature on marketing through product sampling where one company has taken the concept to a new level. We have all been drawn to free samples in a grocery store and often are enticed into buying that sampled product. This promotion however has always been limited to an in-the-store experience. Well a new technology called Peel ‘n Taste® was recently developed by First Flavor ( that gives the end user the ability to taste the flavor of the product with a film strip that dissolves in your mouth. Now you can let your customers taste your product in an easy and affordable way across multiple marketing channels. You can send the film strip along with a direct mail campaign or attach to an advertisement in a magazine. Or use the strips as a giveaway at your next event. Anyway you decide to incorporate this technology, it is sure to be a perfect way to market food and beverages with the aid of printing.