Thursday, February 4, 2010

Reflex Blueberries

Would you eat blueberries while wearing an expensive white shirt or dress? Sure they may taste great, but they are exceedingly messy and stain everything they come in contact with. This is a characteristic similar to the rubbing results found in the printing of pantone color Reflex Blue. Reflex Blue is very common, as it is used to build a number of different PMS colors. However, the chemical properties of Reflex Blue make it difficult to dry on paper. Some printers will say it never completely dries, but despite this here are a few things you can do to eliminate issues if you must work with Reflex Blue:

• Do not design Reflex Blue where it will come in contact with other white space on your print project. Reflex Blue will rub if not dry and your clean white area will have blue marks all over it.
• If working with a coated sheet, aqueous coat Reflex Blue to help seal and dry it faster.
• Give your printer a few extra days to allow Reflex Blue to properly dry (ironically enough blueberries take longer to dry and dehydrate than almost any other fruit).

Also, before heading to press, be willing to compromise on color. Reflex Blue has been known to look slightly different on every single print run. This is because the chemicals it contains react with other chemicals in the printing and coating process. If you can accept that every single print run might have slightly different factors influencing it, then be willing to accept that Reflex Blue might look slightly different in appearance. Does every blueberry look the same? No, there are subtle differences in shape, color and acidity that distinguish each one you eat. Sometimes when you eat blueberries they appear to be a vibrant blue and sometimes they look bluish-purple. Expect the same with Reflex Blue. Yes, even in printing where color reproduction is a science, a Blue can look Purple!

Monday, January 4, 2010

2010 Calendars


For those of you who follow The Print Chef I would like to inform you that Courier Printing has just finished up our 2010 desk calendar. The unique thing about this year's calendar is that every photo used was submitted by a Courier Printing Employee. From Pressmen, to the Estimators (and even the me the Print Chef) all submitted photos to truly make this a company calendar.

If you would like a desk calendar for your office use this year, please contact me by phone at 615-715-4571 or by email: hmatthews@courierprinting.com.

Wednesday, December 16, 2009

The 100% Original Blog Post


Cool title, eh? Does this prepare you for something completely original? Well I should say mostly original as I've covered Post Consumer Waste paper in a past issue. Wait, since I'm just including web links of other people's ideas, it should be even less original than that. Okay, so before I dive into this, let's rename this post to The 10% Original Blog Post.

Sorry for my diatribe, but it is worth pointing out how often a name, title or label can deceive you into thinking you are getting something that you aren't. This is the case in printing and cooking. In printing you have terms like FSC, 100% recycled and Post Consumer Waste (PCW). However, this doesn't mean that you're making the most environmentally friendly choice. Breads do this too with labels like multi-grain and whole-grain. There are no guarantees that buying bread with those labels will give you the healthiest option.

FSC (Forest Stewardship Counsel) assures that a customers paper product comes from forests managed to conserve biodiversity and support local communities. However, FSC does not mean that a recycled stock was used. I equate FSC to multi-grain bread. Multi-grain sounds very healthy but that doesn't mean that it is. There is no requirement that says multi-grain bread must contain whole-grain. Click here to review the differences between multi-grain and whole-grain bread.

Recycled paper doesn't mean 100% recycled. It may only be 10% PCW which is common for many recycled coated stocks. With recycled paper, to find the most environmentally friendly option, look for high PCW percentages. PCW is recycled paper that has been recycled after it has already left the mill. Paper companies will tell you something is 100% recycled, (composed of pre-consumer mill waste) but if it hasn't even left the mill and been used at any point by the end user, does this really sound recycled and environmentally friendly? A similar misconception is also found with whole wheat bread. Many whole wheat breads still contain all purpose white flour with gluten. The reason for this is you need the gluten found in white bread flour to make the dough "doughy." (Click here for more information on the chemistry of bread). So in actuality the whole-grain bread you buy may only contain a small percentage of the whole-grains that you want. Also, just because a bread contains wheat flour does not make it a whole-grain bread. I found a blog that offers some useful tips for buying healthy bread that I recommend: http://blog.healthyeats.com/blog/2009/06/15/aisle-by-aisle-buying-healthy-bread/